Notes from under the hood.
How we think about trust, marketplaces, communities, and the platforms that hold them together. Mostly written by founders, occasionally by the team.
Why we built trust before we built features
Most marketplaces optimize for liquidity first and clean up trust later. We did the opposite. Here's why - and what it cost us.
Read post →How we measure a healthy launch
Flashy numbers are easy. The numbers that actually tell you a community services marketplace is working are harder - and more honest. Here’s what we watch.
7 min read →The math of a property manager partnership
Why we structure PM partnerships as revenue-share rather than license fees, and what that means for everyone's incentives.
6 min read →How your payment is protected, in plain language
Where the money sits at every stage of a Swifli booking, and why this is the single most important thing about how we work.
5 min read →Why lessons & tutoring was category #6
Most task-marketplaces stay in tasks. We added music teachers and tutors. Here's the reasoning.
4 min read →Want these in your inbox?
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