How we measure a healthy launch
Flashy numbers are easy. The numbers that actually tell you a community services marketplace is working are harder - and more honest. Here’s what we watch.
It’s tempting to judge a marketplace by its biggest number: sign-ups, listings, app installs. Those move with marketing spend and tell you almost nothing about whether the thing works. We track a smaller set of metrics that are harder to fake.
Liquidity, not just supply
A long list of Neighbours means nothing if a resident’s request goes unmatched. We watch how reliably a booking finds an eligible, available Neighbour in a given building and category - and how fast. Supply only counts when it turns into a completed job.
Activation inside a building
Because we grow building-by-building through property-manager partners, the unit that matters is the building: of the residents who could use Swifli, how many actually activated and booked? A handful of highly active buildings beats thin coverage across many.
Completion and repeat
Completion rate (booked jobs that finish cleanly, without disputes or cancellations) tells us quality is holding. Repeat-booking rate tells us residents trust the experience enough to come back. Those two, together, are the closest thing to a single health score we have.
We’ll share real figures as the market matures. For now, the discipline is in measuring against the right baseline - and refusing to celebrate the easy numbers.